- Monthly Recurring Revenue (MRR) growth: This metric measures the amount of revenue generated by a company’s subscribers on a monthly basis. It is important to track MRR growth during a recession to ensure that the company is not losing subscribers or experiencing a decline in revenue.
- Customer Acquisition Cost (CAC): This metric measures the cost of acquiring a new customer. During a recession, companies may need to adjust their marketing and sales strategies to acquire customers at a lower cost.
- Net Revenue Retention (NRR): Measure the amount of revenue that a company is able to retain from its existing customer base over a given period of time. It is typically calculated as the percentage of revenue that is retained after accounting for customer churn (the loss of customers) and upsells (increases in revenue from existing customers).
- Net Revenue Retention (NRR): Measure the amount of revenue that a company is able to retain from its existing customer base over a given period of time. It is typically calculated as the percentage of revenue that is retained after accounting for customer churn (the loss of customers) and upsells (increases in revenue from existing customers).
- Net Revenue Retention (NRR): Measure the amount of revenue that a company is able to retain from its existing customer base over a given period of time. It is typically calculated as the percentage of revenue that is retained after accounting for customer churn (the loss of customers) and upsells (increases in revenue from existing customers).
- Net Promoter Score (NPS): This metric measures customer satisfaction and loyalty. During a recession, it is important to ensure that the company’s existing customers remain satisfied and loyal, as they may be more likely to stick with the company during difficult economic times.
- Burn rate: This metric measures the rate at which a company is spending its cash reserves. During a recession, it is important to keep an eye on this metric to ensure that the company is not spending more than it is bringing in and that it has enough cash on hand to weather the economic downturn.
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